AI Insights · Timothy · July 2021
Top 5 Beauty Retail Apps in Egypt Q2 2021: Performance Overview
Explore the performance trends of Egypt's top beauty retail apps on a unified platform during Q2 2021, with insights on downloads and user engagement.
In the second quarter of 2021, the beauty retail app sector in Egypt saw varied performance across the top five applications, as recorded by Sensor Tower. Here's a closer look at the trends for each app.
باث&بودي وركس demonstrated notable growth in both downloads and active users towards the end of the quarter. Weekly downloads increased significantly from 520 in mid-June to over 3.5K by the end of the month. Similarly, active users rose sharply from 321 to approximately 3.5K in the same period.
FOREO For You maintained a consistent pattern in downloads and active users throughout the quarter. Weekly downloads fluctuated between 250 and 600, with a peak of 616 in early May. Active user numbers showed a gradual increase, reaching about 1.7K by the end of June.
Wanna Nails experienced a surge in weekly downloads at the beginning of May, peaking at 597. However, this was followed by a decline, with numbers falling to 72 by the end of June. The active user base mirrored this trend, peaking at 356 in early May before decreasing steadily.
The Abdul Samad Al Qurashi Perfume app showed stable download activity, with weekly figures remaining mostly between 100 and 160. Active users displayed a slight downward trend, decreasing from 205 at the end of March to 146 by late June.
Lastly, Mazaya Stores saw a gradual increase in downloads, particularly towards the end of the quarter, where downloads reached 348 in mid-June. Unfortunately, active user data for this app was unavailable.
These insights provide a snapshot of the beauty retail app landscape in Egypt during Q2 2021. For more detailed analytics and insights, visit Sensor Tower.
